Session: Navigating rapid growth, fame and change

Medical Aid for Palestinians has risen from an organisation with an annual income of £10m and 80 staff, to over £50m and 225 staff globally in less than a year. From a small, niche, and dedicated supporter base to attracting tens of thousands of new supporters from over 120 countries. Find out more about how the charity has adapted its systems, ways of working and fundraising programme to deliver on ambitious goals, whilst also planning for a future when the media and public interest fades, but the need continues to be great.

Shabby Amini

With a broad background in marketing, fundraising and campaigning, Shabby has been communicating with consumer audiences since 2001 with experience in the private and not-for-profit sectors. Her experience spans financial institutions, fashion and publishing, as well as working for charities including Medical Aid for Palestinians, Disasters Emergency Committee, Comic Relief, CARE International and WaterAid. Shabby has inspired individuals to support non-profits through a variety of channels, from TV advertising to digital, press and media.

Shabby has led teams to deliver large-scale campaigns, including the Concert for Ukraine for the Disasters Emergency Committee which raised £13m in 24 hours, as well as - The Big Night In - in partnership with BBC Children in Need which raised over £75m for UK causes. 

Shabby has been a Board Director at Greenpeace UK, a volunteer mentor through Family Action and has held trustee positions at Freedom from Torture and for the Africa Advocacy Foundation.