In this session, we will delve into the remarkable success of MSF Ireland's Direct Response Television (DRTV) campaign in Q4 2024, which outperformed all previous campaigns. By leveraging existing resources, optimising media strategies, simplifying and enhancing our call-to-action, we achieved unprecedented results. 

This presentation will provide a comprehensive analysis of the factors that contributed to this success and offer actionable insights for other organisations looking to enhance their fundraising efforts.

Attendees will be provided with practical insights and proven strategies to enhance their DRTV campaigns. By sharing MSF Ireland's experience, We aim to inspire other organisations to innovate and optimise their fundraising efforts, ultimately leading to greater impact and success in their missions.

Rob Patmore

Rob Patmore is an international TV fundraising specialist and video storyteller for non-profits.  His mission is to use film to open people's hearts to good causes that connect to their values and interests, and then engage them in supporting long-term projects.