Session: Enhancing Donor Engagement and Conversion with Fundraise Up: A Case Study from MSF Ireland

In a world grappling with urgent global challenges, the power to make a difference lies in our hands. This session invites you to join MSF Ireland on a transformative journey as they walk through the revolution of their online donor experience with Fundraise Up. 

By deeply engaging donors, MSF Ireland powered the organisation to respond more effectively to global crises, turning hope into action and compassion into a force for global good. 

This session we will demonstrate the impact of improved UX, highlight how Fundraise Up has streamlined the donation process on MSF Ireland's website, and how user-friendly features have reignited passion for fundraising by making the process more rewarding for both donors and fundraisers.

They will share real results, including data on the rise in the number of donors converting to regular gifts and how innovative tools equip non-profits with the necessary technology to secure sustainable funding.

Session attendees will gain actionable insights and practical knowledge on leveraging technology to enhance donor engagement and increase fundraising success, including strategies to replicate MSF Ireland’s ongoing success in their own organisations.

Natascha Elbech

Natascha Elbech is an Enterprise Account Executive at Fundraise Up. With extensive experience in digital strategy and conversion rate optimization, Natascha collaborates with organisations to create seamless donor experiences and implement effective fundraising solutions. Natascha is based in New York City, where Fundraise Up is headquartered.