Session: Brainhacking - 8 3/4 decision science insights to improve your fundraising results today

As fundraisers, we’re always asking – what makes donors tick? How do we get them to turn good intentions into real gifts?

What if there were a proven playbook—crafted by Nobel Prize-winning experts—that could unlock these answers?

Good news: there is. And Meredith Niles and Marina Jones have done the hard work for you, distilling it into 8¾? game-changing insights to supercharge your results. Welcome to Brainhacking.

In this session, they’ll reveal how decision science can transform your fundraising. You’ll learn why donors don’t always act how you expect, or economic models say they “should” —and how to design strategies that work with their brains, not against them. Discover the surprising psychology behind incentives (and how to win over your Finance Director), plus get actionable, budget-friendly ideas you can test right away.

Meredith Niles

Meredith is an experienced charity leader who is passionate about strengthening civil society organisations. Professionally, she has served as an Executive Director in the investment banking division at Goldman Sachs, as an Investment Director at Impetus Trust, and as Executive Director of Fundraising and Engagement at Marie Curie. She currently gives her time as Chair of The SOFII Foundation, Deputy Chair of Plan International, and as a trustee of Charities Aid Foundation (CAF) and the Trust for London.