Session: Shifting to Open Strategies - how you could apply this thinking and approach to your organisation

We need to think differently about how we strategise, plan and respond to the ever changing world. We want to be human-led, and make the constant change our advantage - creating structures and processes to harness it not to combat it. In this session we’ll explore what open strategy is. How the thinking, framework and principles can be  applied to our  planning and day to day execution of our organisational strategy.

Hear from Louise Barton and Louise Lai, who’ll share manifesto’s approach to open strategy and how they embedded this within UNICEF UK. Hear how UNICEF UK challenged themselves to lead the organisation better, and deliver more for children. In implementing this approach with the support of manifesto, its had a positive  impact on their people, culture,  how they plan, collaborate  and importantly  their impact and income. Key takeaways will include the principles and tools you can start applying  within your teams today. Spoiler alert - this kind of thinking can be used for more than just strategies.

Louise Barton

Louise Barton is a Senior Digital Strategist at Manifesto, the award-winning digital experience agency, specialising in audience insights, customer journey orchestration, and engagement strategies. She helps organisations, including charities, museums, and galleries, understand and connect with both existing and untapped audiences. Known for delivering actionable insights, Lou recently supported Save the Children UK and the RNIB with Martech and engagement strategy and led research to help charities benchmark their capability for delivering contextual, cross-channel digital experiences.