Session: Supporter Experience – Turning the ambition in to reality

Lesley Pinder

 

Lesley Pinder is Performance Insight and Innovation Director at WaterAid UK where she is leading their data and audience insight, data systems and innovation lab which, combined, are dedicated to enabling brilliant fundraising and an excellent supporter experience. She has had a varied career, setting up and leading a new Supporter Experience function at the British Red Cross, working as an Innovation Consultant for multiple clients at Good Innovation and delivering almost every flavour of fundraising in her time. She’s passionate about applying human centred design and collaborative approaches to every aspect of fundraising, including how we work with each other and lead.