Session: Using Data to Optimise Your Fundraising Programme

Charities are facing an increasingly challenging fundraising environment right now. Many are facing dwindling files as it becomes harder to attract new supporters and harder to keep supporters too. This session will take a long hard look at why charity databases appear to be ‘shrinking’ and how your data could be the key to unlocking key insights as to what is causing this and what you can do about it.

Jon Kelly and Kate Mulchrone will examine the key things to look for, reveal simple tricks which can help you revert these trends and highlight some recent case studies from charities in Ireland and the UK.

The session will cover a range of techniques (from simple to more advanced) to help you use your data to understand you supporters better, reveal their behaviours and engagements and drive more targeted communications to engage your supporters better.

There will be something you can use whatever your size or level of data maturity.

Kate Mulchrone

Kate is the Fundraising Manager at St John of God Foundation. She has been working in the fundraising sector in both Ireland and the UK for more than 15 years, where she has delivered a multitude of acquisition and development campaigns across a range of media. She loves data and what a difference smart data practises can make to the ultimate success of your fundraising.