Medical Aid for Palestinians has risen from an organisation with an annual income of £10m and 80 staff, to over £50m and 225 staff globally in less than a year. From a small, niche, and dedicated supporter base to attracting tens of thousands of new supporters from over 120 countries. Find out more about how the charity has adapted its systems, ways of working and fundraising programme to deliver on ambitious goals, whilst also planning for a future when the media and public interest fades, but the need continues to be great.

Josie Isherwood

Josie Isherwood is Head of Individual Giving and Legacies at Medical Aid for Palestinians (MAP), where she leads the strategy and programme to mobilise public support and drive sustainable income growth through one-off, regular and legacy giving. Josie has a strong track record of delivering supporter-led fundraising programmes that grow income and deepen engagement. She is passionate about putting supporters at the heart of fundraising programmes, using data and insight to inform strategic decisions, and building long-term connections that inspire action.