Session: Using Data to Optimise Your Fundraising Programme

Charities are facing an increasingly challenging fundraising environment right now. Many are facing dwindling files as it becomes harder to attract new supporters and harder to keep supporters too. This session will take a long hard look at why charity databases appear to be ‘shrinking’ and how your data could be the key to unlocking key insights as to what is causing this and what you can do about it.

We will examine the key things to look for, reveal simple tricks which can help you revert these trends and highlight some recent case studies from charities in Ireland and the UK.

The session will cover a range of techniques (from simple to more advanced) to help you use your data to understand you supporters better, reveal their behaviours and engagements and drive more targeted communications to engage your supporters better.

There will be something you can use whatever your size or level of data maturity.

Jon Kelly

Jon has over 25 years' experience working with charities and fundraising data to deliver key insights to support key strategical decision making.  His focus is putting powerful information directly in the hands of those who can act most effectively upon it, delivering timely and relevant insight in a way that’s easy to digest and act upon.

He currently leads the team at Sequoia but has previously worked at key agencies such as Occam and Wood for Trees. He has also played an instrumental part in the CIOF Insight in Fundraising Special Interest Group for many years including chairing the group between 2020 and 2022.

He is an experienced conference talker and deliver insightful sessions across the UK and Europe.