Session: A Donor is for Life: The Dogs Trust Ireland Story

Dogs Trust Ireland has seen voluntary income soar by 180% in less than a decade, a testament to its innovative approaches in digital platforms, individual giving, and donor and legacy marketing.  At the heart of this success however lies their deep and enduring relationships with donors, and their passionate commitment to loving the people who love dogs.

This session is an opportunity to learn from their experiences and how these approaches can be applied to your own context in nurturing donor relationships and driving growth. JoAnne will share a heartfelt and honest account of how these relationships have shaped the charities trajectory and she will discuss the strategic decisions that have led to significant achievements. Attendees will gain insights into the challenges faced, the lessons learned, and the strategies that have driven success, as they embark on the exciting next chapter in Dogs Trust Ireland's story.

JoAnne O'Donovan

JoAnne is a marketing professional and fundraising leader with 15 years of expertise in animal welfare, disaster and emergency aid, and climate crisis causes. Energetic and passionate in her approach, her leadership is characterised by a constant drive for improvement and fostering innovation and creative strategies. She is an advocate for donors and centring them at heart of organisational culture.