Session: Silo Killer (Qu’est-ce que c’est) - Individual giving in a post direct mail age

Direct mail is dead. Meta is screwing with you. Media channels have fragmented. No-one answers the phone anymore. Opt-outs are through the roof.

Individual giving has become more challenging than ever, at the very moment that we need it most. 

In this session, Damian O'Broin and Jan Rane will talk about how direct mail has changed - for good and for bad - what really works to inspire donors, why direct mail is never enough on its own, why we need to move from obsessing about a channel to focusing on our supporters and the relationship (or lack of relationship) we have with them, and why there’s more to life than direct response. 

Crucially, we'll also talk about why you need your entire fundraising team - and your entire organisation - working together on this.

We’ll share examples of how direct mail can work, how digital can enhance donor experience and how it all comes back to the supporter.

And how this all connects to the real endgame - legacies. 

Jan Rane

Jan Rane is an Account Director at Ask Direct. Jan began her career in PR and marketing 15 years ago. Now having worked for some of the most  exciting fundraising agencies in the UK, she is now based in South Africa. She is passionate about sharing her knowledge with on-the-ground NGOs in Cape Town for causes including special needs, addiction and gender based violence.  

She is passionate about growing clients' fundraising programmes holistically and honestly, working on accounts that cover: brand, strategy, creative, advertising, digital and print marketing, TV, e-commerce and digital growth, media and communications.