Session: Crafting effective legacy propositions

Unlock the power of research, insight, and creativity to transform your charity’s legacy messaging

If your charity’s legacy messaging isn’t moving hearts—or driving action—it’s time to rethink your approach.

At Ask Direct, we’ve helped leading charities like Arthritis Ireland, Barnardos, and

GOAL turn legacy giving into a vital, inspiring part of their fundraising strategy. In this high-impact session, we’ll share the proven methodology we use to craft legacy propositions that not only resonate with supporters—but compel them to act.

Our approach combines behavioural insight, supporter research, strategic clarity, and the creative spark that makes messages memorable and motivating. If you want to elevate your legacy communications and leave a lasting impression, this session is for you.

What you’ll gain:

• A clear understanding of why your legacy proposition is the cornerstone of effective legacy fundraising
• A behind-the-scenes look at how supporter research directly shapes and strengthens the legacy proposition
• A practical, expert-led walkthrough of the Ask Direct process for developing high-performing legacy propositions and examples of propositions that we have crafted for Irish charities.

You’ll leave with tools, tactics, and real-world inspiration to start building—or refining—a legacy message that delivers results.

Don’t miss this opportunity to learn from the experts behind some of the most successful legacy campaigns in the sector.

Edwina Newcombe (Session Two)

Edwina is one of the driving forces on the Ask Direct Insight Team. 

As Head of Research, Edwina leads the research function within Ask Direct, planning and executing our work on donor and supporter research.

In recent years she had led donor research projects for major Irish charities such as Dogs Trust, Cork Simon, Barnardos, Movember and Arthritis Ireland along with a series of consortium research projects across the Irish charity sector.

As Strategy Director she is responsible for the strategic thinking, creative direction, data analysis, research and assessment involved in executing outstanding fundraising campaigns.

With a background firmly placed in fundraising before joining our team 15 years ago, Edwina worked as an individual giving fundraiser for Barnardos and Amnesty International.