Session: “You can’t just take the money and run”: what can we learn from media and campaign fundraising in the GoFundMe era?

In an era where distrust of traditional institutions (government, NGOs, religious organisations, media) seems ubiquitous, new platforms and organisations are promising to bring supporters closer to the work. GoFundMe has been used to raise $80 million and counting for people in Gaza, while NGOs’ messaging has been often conflicting and confused.

So in an era of increasing peer-to-peer fundraising and campaigning, how can your organisation stay trustworthy, transparent, and relevant? Join Jess Hayes (Supporter Propositions Director Guardian News & Media), Susan Daly (Managing Editor, Journal Media) and Siobhán O’Donoghue (Executive Director, Uplift) who will discuss how these different organisations tackle these issues, balance tangibility and trust with their supporters, and raise more to make more impact. 

Caoileann Appleby

Caoileann Appleby is a Strategy Director at Ask Direct: she has worked in Ireland and the UK with a range of clients from large universities to small environmental organisations, international development, healthcare, housing, and lots in-between. She has also been an active volunteer with Abortion Support Network and Together for Yes, and is currently Chair of Hyperemesis Ireland, a small all-volunteer health-focused charity. She focuses particularly on strategic planning and has presented at conferences in Ireland, the UK and the USA on digital fundraising, campaigns, small charities, and more.