Session: Enhancing Donor Engagement and Conversion with Fundraise Up: A Case Study from MSF Ireland

In a world grappling with urgent global challenges, the power to make a difference lies in our hands. This session invites you to join MSF Ireland on a transformative journey as they walk through the revolution of their online donor experience with Fundraise Up. 

By deeply engaging donors, MSF Ireland powered the organisation to respond more effectively to global crises, turning hope into action and compassion into a force for global good. 

This session we will demonstrate the impact of improved UX, highlight how Fundraise Up has streamlined the donation process on MSF Ireland's website, and how user-friendly features have reignited passion for fundraising by making the process more rewarding for both donors and fundraisers.

They will share real results, including data on the rise in the number of donors converting to regular gifts and how innovative tools equip non-profits with the necessary technology to secure sustainable funding.

Session attendees will gain actionable insights and practical knowledge on leveraging technology to enhance donor engagement and increase fundraising success, including strategies to replicate MSF Ireland’s ongoing success in their own organisations.

Audrey McGillycuddy (Session Two)

Audrey McGillycuddy is the Head of Fundraising at Médecins Sans Frontières/Doctors Without Borders (MSF) Ireland since 2015, where she plays a pivotal role in driving the organisation's fundraising efforts to support its global humanitarian missions. With a deep commitment to humanitarian causes, Audrey has been instrumental in enhancing MSF Ireland's fundraising strategies, ensuring the organisation can continue to provide critical medical aid in over 70 countries worldwide. Audrey also contributes to the global strategic fundraising direction of MSF, as well as mentoring and coaching senior fundraisers throughout MSF. 

Audrey brings a wealth of experience in fundraising and non-profit management to her role at MSF Ireland. Her career is marked by a series of successful campaigns and initiatives that have significantly increased donor engagement and contributions. Audrey's expertise lies in developing innovative fundraising approaches, building strong relationships with donors and leading a dedicated team of fundraising professionals.

Under Audrey's leadership, MSF Ireland has seen substantial growth in its fundraising income from €2m to €12m, enabling the organisation to expand its reach and impact. She has spearheaded numerous campaigns that have raised awareness and funds for urgent medical crises, from conflict zones to areas affected by natural disasters and epidemics. Her strategic vision and passion for the cause have been key drivers in MSF Ireland's success.